What Turned Etsy into a DevOps Unicorn!

Etsy began in 2005 with a small team and a monolithic architecture.
Facing challenges from siloed teams and traditional practices, like frequent file changes and slow deployments, they embraced DevOps to stay competitive.

Blameless Culture

Etsy’s success story hinged on building a collaborative culture. The company encouraged teams to make decisions based on situations rather than a top-down approach. This cultural shift proved essential to supporting their DevOps adoption and automation efforts.

Code as Craft

Etsy developed Sprouter middleware, causing website downtime. To improve, they fostered an “Code as Craft” culture, making significant changes in software delivery, automation, and development practices.

DevOps Tools

Etsy embraced continuous integration and continuous delivery (CI/CD) practices. Notably, their tools like Try, Deployinator, and Princess played pivotal roles in achieving more than 50 deployments per day!

Deployinator

Initially, the Deployinator was a simple web wrapper for existing shell scripts. But soon, it evolved into a mighty force, streamlining the deployment process, and granting everyone access to logs, graphs, and alerts to gauge their work’s impact.

ChatOps

Etsy popularized “ChatOps” — centralizing communication on IRC. Developers and ops teams could collaborate, manage deployments, and perform tasks in chat rooms, boosting efficiency and transparency.

Gart’s DevOps Solution

Gart, DevOps Consulting and Implementation Company, can be your ideal partner in the DevOps journey. Our extended engineering team can streamline your delivery pipeline, automate processes, and ensure future-proofing with expertise and integrity.

Source: https://www.linkedin.com/in/roman-burdiuzha/

Roman Burdiuzha

Cloud Architect | Co-Founder & CTO at Gart Solutions | DevOps & Cloud Solutions | Boosting your business performance through result-oriented tough DevOps practices